Simple Email Marketing Automation

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Since email is the marketing channel that is preferred by consumers to communicate with businesses, Simple Email Marketing Automation is a must.

Did you know that email marketing has an average ROI of 4200%? That’s right, email generates $42 for every $1 spent. Email is still one of the most effective marketing options. So, if you’re a business owner and you’re not using email marketing automation, you are seriously missing out on saving yourself a ton of time, stress and money.

What is Email Marketing Automation?

Email Marketing Automation is a way to create emails that reach the right people, with the right message, at the right time and without doing that work every-single-time.

Once your email automation is set up, it’s going to flow automatically. When someone comes to your online store or website and they make a purchase or sign up for your email list, your email marketing automation is going to automatically send out personalized, timely, relevant emails.

Types of Email Automation 

✯Welcome series – When someone subscribes to your newsletter, they automatically get a welcome series of emails that can include: a very personable welcome and thank you for signing up, an email about your company and how you can help them, offer a special deal, give them a free welcome gift or even have them take a short quiz.

✯Campaign or Promotion – These are coordinated content pieces that you create and distribute over a certain period of time, to achieve a specific goal. It can be anything from your latest office finds, to a sale or even promoting your eBook. Build authority for your brand.

✯E-commerce – Email automation for E-commerce is an excellent way to build trust and successfully keep your customers coming back for more. This can easily be accomplished by segmenting them by their interests and not sending them things that they’re not interested in.

✯Date based – Everybody likes to get something special for their birthday or anniversary. With email automation, it’s easy to treat your customers on their special days and let them know they’re important to your business.

✯Reminder – These can be sent out for just about anything you want to remind your customer about. Examples: a sale, an abandoned cart, a release of a new eBook, a webinar, a video… and the list goes on.

Benefits of Email Automation

✯Save an incredible amount of time (save a ton of our MOST VALUABLE resource)

✯Lead generator (more customers = more sales)

✯Increase revenue (remember the ROI, spend $1… earn $42)

✯Customer retention (keep your customers coming back for more)

✯Track and monitor your campaigns (important data as to what is and isn’t working)

✯It works (simple as that… it does work)

You can expand your reach and find new customers with sign-up forms and list-building tools like Facebook and Instagram ads.

You can easily personalize and increase your relevant marketing communications, all while reducing the amount of time spent on email marketing.

What Email Marketing Software is the Best?

The best email marketing software is the one that has:

✯Best-In-Class Email Deliverability

✯Easy-To-Use Platform

✯Powerful Tools To Grow Your List

✯The Right Integrations

✯Award-Winning Customer Service

✯Success That You Can Actually See

That email marketing software is… Constant Contact. They offer a powerful suite of digital marketing tools that simplify online marketing for small businesses and nonprofits. Whether it’s driving sales, growing a customer base or engaging an audience, they combine the right tools, advice and award-winning support that deliver results.

Setting up email marketing automation with Constant Contact.

1. Sign Up

• Visit Their Website: Head over to Constant Contact to get started.
• Choose a Plan: They offer various plans tailored to different needs—from basic email marketing to advanced automation features.
• Free Trial Option: If you’re unsure, they often provide a free trial so you can explore the features before committing.

2. Create Your Account

• Enter Your Info: Provide your name, email address, and set a secure password.
• Business Details: Input your company name, industry and other relevant details. This helps with branding your emails.
• Email Verification: Check your inbox for a verification email to confirm your account.

3. Import Your Contacts

• Gather Contacts: Compile your email list. You can export contacts from other services or use a CSV file.
• Upload Contacts: Navigate to the “Contacts” tab and click “Add Contacts.” You can upload files, paste addresses, or import from other apps.
• Segment Your List: Create lists or tags to organize contacts based on criteria like demographics or behavior for targeted campaigns.

4. Navigate to the Automation Section

• Dashboard Access: From your main dashboard, find the “Campaigns” or “Email Automation” option.
• Select Automation: Click on “Automation” to start creating automated email sequences.

5. Choose an Automation Template

• Template Library: Browse through pre-built automation templates such as Welcome Series, Anniversary Emails or Behavioral Triggers.
• Select a Template: Pick one that aligns with your goals. For example, a Welcome Series for new subscribers.

6. Customize Your Emails

• Drag-and-Drop Editor: Use their intuitive editor to add text, images, buttons and more.
• Brand Consistency: Incorporate your brand colors, logos and fonts to maintain a consistent look.
• Personalization: Insert dynamic fields like the subscriber’s name to make emails feel personal.
• Add Relevant Content: Tailor the content to provide value—think helpful tips, exclusive offers or important updates.

7. Set Up Triggers and Timing

• Define Triggers: Determine what action will start the automation. Common triggers include:
  • Signup Trigger: When someone subscribes to your list.
  • Date-Based Trigger: On a specific date like a birthday or anniversary.
• Schedule Timing: Decide when each email should be sent after the trigger. For example:
  • Email 1: Immediately upon signup.
  • Email 2: Two days after Email 1.
  • Email 3: One week after Email 2.
• Conditional Paths: Set up if/then conditions based on subscriber interactions. For instance, if they click a link in Email 1, they get Email 2A; if not, they get Email 2B.

8. Review and Test

• Preview Emails: Use the preview function to see how the emails look on desktop and mobile.
• Send Test Emails: Send a test email to yourself or a colleague to ensure everything looks good.
• Check Links and Buttons: Verify that all hyperlinks and call-to-action buttons lead to the correct destinations.
• Spam Analysis: Utilize built-in tools to scan for spammy content that might affect deliverability.

9. Activate Your Automation

• Final Checks: Ensure all settings, triggers and content are correct.
• Select Audience: Confirm the correct contact list or segment is attached to the automation.
• Turn It On: Hit the “Activate” or “Start Automation” button. Your automated campaign is now live!

10. Monitor Performance and Optimize

• Analytics Dashboard: Track key metrics like open rates, click-through rates, conversions and unsubscribe rates.
• A/B Testing: Experiment with different subject lines, send times or content to see what resonates best.
• Refine Content: Use insights from the data to tweak your emails for better engagement.
• Feedback Loop: Consider asking subscribers for feedback to improve future campaigns.

✯ Setting up email marketing automation is a powerful step toward building lasting relationships with your customers.

Conclusion

Email marketing automation increases efficiency and gives you back valuable time that can be spent on other work that requires your attention.

With Constant Contact you’ll have everything you need to build, grow and succeed. If you’re ready to get BIG RESULTS for your small business, click below.

To Your Success!

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