How To Easily Use Event Tracking In WordPress With Google Analytics

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Did you realize that you can find out what key actions people are taking on your website? This is called event tracking and this is key to understanding what people are looking for, what they like and what you may want to change about your website. In this post I’ll show you How To Easily Use Event Tracking in WordPress with Google Analytics. You can literally set this up in minutes with MonsterInsights and this can tremendously improve the overall success of your business.

Today more than ever, people are using multiple devices to access websites and many sites are still using outdated tracking libraries. So they’re tracking each session as a separate person, to send data to Google Analytics. Doing this leads to inaccurate tracking and gives you inflated traffic stats.

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MonsterInsights is the best Google Analytics plugin for WordPress.  MonsterInsights uses smart Universal Tracking to detect these users and count them as the same person, no matter what device they’re using. That’s going to give you a more accurate traffic count and it’ll analyze the signed-in user experience. Then you’ll not only get the data but also a clear understanding of how people are using your website.

What is Event Tracking?

Event Tracking is one of the most useful features in Google Analytics. Event Tracking allows you to measure user interactions on your website like clicking on a button, playing a video, submitting forms, downloading files, etc. 

Each event has three typical main components:

 

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Event Category- This is the category of the events like CTA for the call to action button.

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Event Action- This is the action performed by the user against each event. It could be a click, video play, etc.

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Event Label- This is the label of the events. You can give it any label to identify the event and then you’ll be able to track the events in Google Analytics using MonsterInsights.

With Event Tracking you’ll be able to see how users interacted with your content and how effective your content is for conversions. 

You can then change your strategy to add more of the content that people are interacting with and also update and improve the performance of less effective data.

This ultimately means more conversions and sales for you and your website.

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What can Event Tracking do for you?

Event Tracking is going to show you what people are clicking and liking on your website. Below are some examples of the Events/User Interactions: 

 

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Call To Action Buttons 

 

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Videos 

 

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Podcasts 

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 Images 

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 Scroll Bar 

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 External Links 

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 Forms

Event Tracking will show the clicking, viewing, scrolling, loading, typing, leaving and so on of all the actions people are taking on your website. 

So if people keep leaving a form before it’s all filled out and submitted, you may want to change and update the form or even stop using that form and make another one to try, to see if that gets you better results.

How do you set up and Use Event Tracking in WordPress?

You set up Event Tracking with MonsterInsights and it’s super easy!

MonsterInsights Custom Link Attribution feature allows you to easily add custom event tracking to your custom WordPress links. 

All you need to do is to add the following data-variable tags to the HTML of your link:

<a href=”https://www.example.com” data-vars-ga-category=”Custom Category” data-vars-ga-action=”Custom Action” data-vars-ga-label=”Custom Label” >Example</a>

Once you add the tags, MonsterInsights will track your WordPress links and provide you with detailed reports. It’s really that simple.

To track the analytics in the MonsterInsights dashboard, all you need to do is go to Insights » Reports» Publisher and scroll down to see the top outbound links.

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Conclusion:

Without the right tools, it’s nearly impossible to figure out what is and isn’t working on your site. However, using the right tools like MonsterInsights, you’ll easily be able to add event tracking to your website and use this data to make adjustments and improve your overall success.

It’s really not a surprise that 2,000,000 Professionals l❤ve MonsterInsights and use it with confidence to grow their business. In the posts below you can see more amazingly helpful things that MonsterInsights can do.

To your success!

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