Email Marketing Is A Big Deal
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Why Email Marketing is a Big Deal
Your email marketing is a big deal because it’s vital to the success of your business and it’s still one of the most effective ways to get your message in front of your audience and interested prospects. So you can speak directly to them to inform, educate and of course sell or market your product or service.
It doesn’t have to be complicated or scary to start, even if you’re a beginner and I’m sure if you’re a small business, you don’t have the luxury of a ton of extra time. The great thing is that with the correct email marketing tool, you can pretty much automate the whole thing.
One awesome thing to remember about email marketing is that you don’t need a gigantic email list, as long as you have a quality list, you can build a successful business.
Which Email Marketing Software Do I Suggest Using?
Well to start with, I suggest something that is affordable, something that is super easy to use and something that grows your business fast with ease and peace of mind. Does that seem like a tall order? No, I don’t think it is.
I know running a small business takes a ton of time and effort. So you definitely need an email marketing software that’s going to live up to what it’s supposed to do.
The one I’m suggesting is Constant Contact. They’ve been around since 1995 and they’ve grown to be a leader in online marketing with a mission to help small business owners simplify the complex task of marketing their business so they can achieve real results and sell more online.
Why Are They So Great?
Well first is the price. I hate to always start with money BUT I know that can be a huge factor for so many of us. I’m not saying they’re the cheapest but for what they offer they are affordable and it’s absolutely awesome that they give you a full 60 DAYS FREE (no credit card required) to try them and check out their awesome email software.
Next is how they make it SO EASY to grow your business online. They’ve come a long way from only having email marketing.
♦They have an intelligent Website Builder for websites and online stores.
♦They also have social ad functionality. With this you can create targeted, professional Facebook and Instagram ads that drive traffic to your website and generate awareness for your brand.
♦Anything else? Yes, they have a LogoMaker, Google Ads, expert advice, SEO tools and more… all in one simplified platform.
4 Easy Ways That Constant Contact Can Help You Grow Your Online Biz
Here I’ll show you 4 easy ways that Constant Contact can help you grow your online biz.
#1 You can use their simple to use website builder to generate a mobile responsive site in just a few simple steps and you don’t need to have any technical skills. This is super important because many people may only use their mobile device rather than a desktop computer.
They have a seamless secure checkout that can turn your visitors into loyal customers AND GUESS WHAT? You can build your website or online store absolutely free. You only pay when you’re ready to publish.
#2 Constant Contact makes it easier to be found by driving traffic to your fast-loading website with their built-in seo. This gives you a huge jump-start and along with their SSL Encryption and the mobile responsiveness, search engines love that.
Oh, and they integrate with Google my Business, which means you’ll show up on search & maps when people look for you on Google.
Also, not to worry, no matter how much you edit your site you’re not going to mess it up or lose the SEO because the design protections are built right into your layout.
#3 Their email marketing tools are designed to build loyalty. Not an email pro? Don’t worry, you don’t have to be BUT you sure can look like one. Honestly, with their easy drag and drop smart email editor, they make it super easy to customize and design great-looking emails that stand out on every device.
Their awesome email marketing automation is great, not only for your regular email marketing but also ecommerce email marketing and social marketing.
You can also upload your contact lists from Excel, Outlook, Salesforce or wherever you store your contacts and you can also add new contacts in-person, on your website, through social media and more.
You can segment your contacts to create more targeted lists and track your results to see who’s opening, clicking and sharing your emails.
They also have what they call Email Plus. This goes beyond the inbox to connect with customers in new ways like live events, donations, coupons, online surveys and more. So it’s just another way Constant Contact makes it easy to drive more business to you.
#4 Track your performance with Constant Contact’s analytics tool. They make it so easy to track your marketing success in real time.
They have easy to read reports that include Engagement Reports. These are in-depth reports that allow you to watch the performance of your campaigns over time and see who is and who isn’t engaging.
Another report is Campaign Comparison. These are to see how your emails compare, you can select up to 5 and see which ones got the most opens or clicks.
You’ll get Click-Tracking Heat Map Reports which will help you understand which links got the most clicks in comparison with others.
You’ll also get Click Segmentation and these reports identify and group like contacts. These will make it so you can create more targeted lists, send more relevant emails and see better results.
You’ll get reports that will Track your Mobile Email Open Rates so that you can compare it to your audience’s desktop open rates.
One other to mention is The Constant Contact app. So you’ll get On-The-Go-Tracking and this makes it easy to check reports no matter where you are.
Now do you see why I suggest Constant Contact? There’s even more that they can do for you. They have so much wrapped into their software to easily grow your business, it’s crazy and they easily integrate with Thrive Leads. ↓
How You Can Easily Get Started for FREE With Email Marketing
TRY BEFORE YOU BUY♦No Risk. No Credit Card Required.
Here you can get 60 Days FREE to see how you drive results with customizable templates, sign-up tools, real-time reporting and a ton more.
All Constant Contact plans let you send unlimited emails and their prices start at just $20/month for 0-500 contacts. (Limited to 100 contacts during trial.)
Below I made an infographic, 5 Steps To Make Your Email Marketing a Success. I’d appreciate it if you’d save it, share it and Follow HelpForYourLife on Pinterest.
TIPS That Will Make Your Email Great:
♦You need to be relevant
♦You need to be of service
♦You need to offer value
♦You need to be clear
♦You need to show that you care
♦You need to make the “CTA” simple
♦You need to be yourself
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Just in case you don’t know, CTA stands for call to action. I’ll link to my post, How To Get Action With Your CTA, for a better understanding of what call to actions are and how to use them.
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Like I said, you don’t need a huge email list to have success with it. Email grows your business so well because you’re not targeting a bunch of people that don’t care about or have a need for your product or service. You’re targeting people that sign up and ask for it, that’s the awesome part.
So, if you send out emails that your audience can take action on, they’re relevant, simple (what I mean by this is that they’re more to the point and not “8 miles long” ~ nobody has time for that) and helpful… this is going to grow your list and your business.
8 Things To Include In Your Emails:
♦Subject Line– keep it sweet, simple and on point
♦Welcome– hey hello, I appreciate you ♦ welcome I’m glad you made it here
♦Introduction– I am ____, nice to meet you, thanks for signing up for____
♦What’s In It for Them?– I’m going to show you how to____ ♦ This will help you____ ♦ Freebies… I’ve got this for you____
♦Interaction– ask and answer questions ♦ ask them to reply with their biggest obstacle
♦Anticipation– hey i’ve got an ebook coming out ♦ next week I’ll release my free mini course ♦ stay tuned for____
♦Call to Action– click here to pin this infographic to share ♦ buy now, sale ends soon ♦ follow me on Instagram
♦Signature– warm, simple and reflects your personality ♦ cheers ♦ much love ♦ we’ll talk again soon ♦ hugs and coffee ♦ thanks for reading this
Last Thoughts
With Constant Contact you can easily increase engagement with your audience by delivering personalized, timely, relevant messaging through email.
You’re going to look like a PRO, even if you’re brand new to email marketing with Constant Contact’s easy to use editor. You’ll be able to easily customize an email template and design professional, mobile-responsive emails that look great on any device.
PLUS, you’ve got nothing to lose and everything to gain. Click here to try Constant Contact FREE for 60 DAYS and that is absolutely risk free, you don’t even need to give them your credit card number.
To your success!
Related:
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Grow your email list like crazy by making your own digital products. Check out Sqribble below:
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